Research Focus
How data science, forecasting, and strategy come together in my teaching and consulting.


From Data to Strategic Decisions
I work at the intersection of forecasting, predictive analytics, and business strategy, helping organisations turn noisy data into clear, defensible decisions, with a special focus on Asian markets, demand planning, and practical tools managers actually use.
About
Selected Research and Publications
A snapshot of journal articles, industry projects, and working papers on forecasting, predictive analytics, and data-informed strategy, highlighting collaborations from Hong Kong and beyond.

Insights
Deep dives connecting academic research with real-world decisions.